DataAsset Exchange

Turning fragmented real-world data into standardised, investable assets.

The infrastructure connecting startups with investors through data asset transactions, not equity.

Raw dataCollateralised data asset

Startups are drowning in data but can’t monetise it.

Customer behaviour, operational metrics, market intelligence and IoT signals are valuable. There is no infrastructure to package them as a financial asset.

Funding is dilutive and slow

Equity rounds take 3–6 months, dilute founders 15–25%, and exclude most startups that don’t fit VC return profiles.

Investors can’t underwrite data

Investors want alternative assets, but data is unstructured, unverified and illiquid. There is no standard way to use it as collateral.

Value sits idle

Billions in latent data value stay trapped on startup servers while investors chase increasingly expensive equity deals.

No infrastructure exists to turn fragmented real-world data into standardised, investable, non-dilutive capital.

A data asset exchange: startups issue, investors fund.

Non-dilutive capital, secured by the data asset itself.

Connect
Startups connect their data by API: subscription feeds, usage rights or revenue-share contracts.
Standardise
The platform turns fragmented data into investable instruments that are audited, packaged and collateralised.
Fund
Investors fund data assets directly, with capital secured by the asset.
Earn
Startups get capital without giving up equity. Investors earn from subscription revenues or asset appreciation.

Core infrastructure

Data ingestion & normalisation APIs Standardised asset templates: subscription, usage-based, revenue-share Collateral registry & valuation engine Compliance & audit layer (GDPR, data sovereignty) Secondary market

Three large markets converge on one missing layer.

Market	Size	Why it matters
Global data economy	$500B+ by 2028	Data as an asset class, growing 20%+ CAGR
Alternative investments	$23T AUM	Investors seek non-correlated yield
Startup funding gap	$1.5T+ unmet	Non-dilutive capital is founders’ #1 request

TAM

500,000+ data-generating startups globally

SAM

50,000 startups with monetisable data, 10,000+ investors seeking data exposure

SOM

500 startups + 200 investors by end of Year 2

Bars are illustrative, not to scale. Launch in the UK and DACH, then Singapore and Hong Kong.

The legal, technical and commercial pieces have arrived together.

Data is maturing as an asset class

The EU Data Act (2025), UK smart data schemes and APAC data portability rules create legal frameworks for data transactions.

Investors want yield

Traditional VC returns are compressing. Data assets offer recurring, collateralised returns.

The API economy is mainstream

Startups already expose data through APIs. The missing piece is financialisation.

AI needs licensed data

AI companies need compliant, licensed data. Data assets become the supply chain for training and inference.

Regulation is a tailwind

Data sovereignty, GDPR-compliant frameworks and government-backed data marketplaces (EU, Singapore, UK) are creating infrastructure demand.

Five revenue streams, mostly high margin.

Stream	What it is	Margin
Platform fees	2–5% of each data asset issuance	High
Subscription SaaS	Monthly fee to list and manage data assets	High
Investor access	Tiered access to deal flow and analytics	High
Asset servicing	Audit, valuation, compliance, reporting	Medium
Secondary market	1–2% on data asset trades	High

Unit economics at Year 2 run-rate

£3.0M£1.5M£0.4M

500 startups × £500/mo£3.0M ARR
£50M issued × 3%£1.5M
200 investors × £2,000/yr£0.4M
Total~£5M

Secondary market fees begin in Year 3 and are not included.

Groundwork done. Pilot next.

Next milestone: a pilot with 10 startups and 5 investors in the UK and DACH.

Investor landscape researched across DACH, UK, Singapore and Hong Kong.
200+ alternative, strategic and angel investors identified as active in data and data infrastructure.
Five investor layers mapped: angel networks, VCs, strategic/corporate, infrastructure/PE, data marketplaces.
Startups in AI, fintech, healthcare and B2B SaaS have expressed need for non-dilutive data monetisation.
Regulatory scan completed: EU Data Act, UK smart data, Singapore PDPA, HK PDPO.

One platform, two sides, a shared core.

One-click issuance from existing APIs
Standard templates: subscription, usage-based, revenue-share
Real-time valuation from data quality and revenue
Non-dilutive funding with data as collateral
Compliance built in: GDPR, data sovereignty, audit trails

Startup side

API connector
Data asset builder
Compliance engine
Revenue tracking

Investor side

Deal marketplace
Valuation dashboard
Portfolio management
Secondary trading

Core infrastructure

Data normalisation
Standardised assets
Audit & verification
Collateral registry
Smart contract engine
Payment rails

Launch in the UK and DACH, then Singapore and Hong Kong.

Phase 1: UK + DACH (Year 1)

Region	Startups	Investors
UK	5,000+	12,938+ angels, 50+ VCs
DACH	4,000+	7,600+ angels, 30+ VCs

UK: most active data investment market in Europe, with SEIS/EIS tax relief. DACH: largest angel network in Europe, strong data infrastructure capital.

Channels. UK: Keiretsu Forum, 24Haymarket, SFC Capital, Parkwalk, Notion Capital. DACH: Companisto, BAND, DTCP, Point Nine, Speedinvest.

Phase 2: Singapore + Hong Kong (Year 2)

Region	Startups	Investors
Singapore	3,000+	12,589+ angels/VCs
Hong Kong	1,500+	9,279+ angels/VCs

Singapore: SEA data centre capital, government-backed innovation. Hong Kong: gateway to China, Cyberport/HKSTP co-investment.

Channels. Singapore: Wavemaker, Antler, SGInnovate, Qualgro, AngelCentral. HK: HKBAN, AngelHub, Cyberport, HKSTP, SOSV.

Everyone else does discovery or equity. We do the asset.

Player	What they do	The gap we fill
DataAsset Exchange	Issues and funds standardised data assets for startups	Standardised, collateralised, non-dilutive
Snowflake Marketplace	Data marketplace for enterprises	No startup focus, no non-dilutive funding
Dawex	EU data exchange	B2B data trading only, no asset issuance
Datapile / Shizune	Investor databases	Discovery only, no transaction infrastructure
Angel networks	Equity investment	Dilutive, no data asset mechanism
VC funds	Equity investment	Dilutive, no data collateral
Data REITs / infrastructure funds	Data centre investment	Physical infrastructure only, no data asset layer

Win both sides of the market, through partners.

Startups

Direct outreach to 500+ data-rich startups in AI, fintech, healthcare, B2B SaaS
Accelerators (Techstars, Seedcamp, Antler) and government hubs (Cyberport, HKSTP)
“Data as an Asset” playbook, webinars, case studies
Freemium: free listing, paid issuance and servicing

Investors

Outreach to the 200+ investors identified in research
Pitch days and data asset demo days
Angel network partnerships (Keiretsu, 24Haymarket, Companisto, BAND)
Institutional sales to family offices, PE firms, data infrastructure funds

Channels

API integrations with startup platforms (Stripe, Plaid, AWS)
Referral agreements with VC firms and accelerators
Government innovation hub collaborations

From pilot to a global data asset market in five years.

Foundation
Months 0–6
Platform MVP, 10 pilot startups, 5 pilot investors, legal framework.
UK/DACH launch
Year 1
100 startups, 50 investors, £10M data assets issued, first revenue.
Scale + Asia
Year 2
500 startups, 200 investors, £50M issued. Singapore and Hong Kong launch.
Secondary market
Year 3
1,500 startups, 600 investors, £200M issued. Trading goes live.
Deepen
Year 4
3,000 startups, 1,200 investors, £500M issued.
Global
Year 5
5,000 startups, 2,000 investors, £1B issued. US and wider EU expansion.

The team to build the data asset layer.

Placeholders below: replace with names, photos and one-line credentials.

Nino Malekovic, CEOBackground: fintech, data infrastructure or startup funding. Experience: built and scaled platforms, data products or investment vehicles.

James Levell, CTOBackground: API infrastructure, data engineering, smart contracts. Experience: built data pipelines and marketplace platforms.

James Rowe, Head of InvestmentsBackground: VC, angel investing, alternative assets. Experience: data asset underwriting, portfolio management.

£70M revenue and £28M EBITDA by Year 5.

1.5

5

15

35

70

Year 1Year 2Year 3Year 4Year 5

Revenue, £M

Metric	Y1	Y2	Y3	Y4	Y5
Startups	100	500	1,500	3,000	5,000
Investors	50	200	600	1,200	2,000
Issued (£M)	10	50	200	500	1,000
Revenue (£M)	1.5	5	15	35	70
Gross margin	65%	70%	75%	78%	80%
EBITDA (£M)	(2)	(1)	3	12	28

Key assumptions

3% platform fee on issuance
£500/mo startup subscription; £2,000/yr investor access
Secondary market fees begin in Year 3

Raising a £3M seed round to build the platform and launch the pilot.

40%20%25%15%

Platform development

Legal & compliance

Go-to-market

Operations

What we need

£3M to build the platform, secure the legal framework and launch the pilot
Strategic angels and VCs with data, fintech or alternative asset expertise
Distribution partners: accelerators, government hubs, angel networks
Pilot customers: 10 startups and 5 investors ready to transact

What you get

Equity in the infrastructure layer for the data asset economy
First-mover position in a $500B+ market
Board observer seat for the lead investor
Priority access to data asset deal flow

Every startup an issuer. Every investor with access to data.

We’re building the infrastructure that turns fragmented real-world data into a standardised, liquid, non-dilutive asset class: unlocking latent value for startups and creating a new alternative investment category.

Data assets → investable capital.

Let’s turn your data into capital.

Nino Malekovic Email · LinkedIn

DataAsset ExchangeWebsite · LinkedIn

Appendix: investor landscape.

Key channels by region. Tailor this slide to the audience you are pitching.

UK

Angels: Keiretsu Forum, 24Haymarket, SFC Capital, Cambridge Angels, Datainsight, Galvanise Capital
VCs: Parkwalk, Scottish Investment Bank, Notion Capital, AI Seed, AlbionVC, Balderton
Strategic: Microsoft/Nscale, Google, Blackstone, CoreWeave, AI Pathfinder
Infrastructure: Blackstone, KKR Helix, L&G Digital Infrastructure, Ardian, DigitalBridge

DataAsset Exchange

Startups are drowning in data but can’t monetise it.

Funding is dilutive and slow

Investors can’t underwrite data

Value sits idle

A data asset exchange: startups issue, investors fund.

Connect

Standardise

Fund

Earn

Core infrastructure

Three large markets converge on one missing layer.

The legal, technical and commercial pieces have arrived together.

Data is maturing as an asset class

Investors want yield

The API economy is mainstream

AI needs licensed data

Regulation is a tailwind

Five revenue streams, mostly high margin.

Unit economics at Year 2 run-rate

Groundwork done. Pilot next.

One platform, two sides, a shared core.

Startup side

Investor side

Core infrastructure

Launch in the UK and DACH, then Singapore and Hong Kong.

Phase 1: UK + DACH (Year 1)

Phase 2: Singapore + Hong Kong (Year 2)

Everyone else does discovery or equity. We do the asset.

Win both sides of the market, through partners.

Startups

Investors

Channels

From pilot to a global data asset market in five years.

Foundation

UK/DACH launch

Scale + Asia

Secondary market

Deepen

Global

The team to build the data asset layer.

£70M revenue and £28M EBITDA by Year 5.

Key assumptions

Raising a £3M seed round to build the platform and launch the pilot.

What we need

What you get

Every startup an issuer. Every investor with access to data.

Let’s turn your data into capital.

Appendix: investor landscape.

UK

DACH

Singapore

Hong Kong